Pay-Per-Click (PPC) DIGITAL Marketing ConSULTING FOR Ecommerce
PPC digital marketing efforts include paid search (SEM), display networks, shopping engines, video, email, and PPC via social media channels. SEM stands for search engine marketing and PPC stands for Pay Per Click. These terms are often used interchangeably in the industry, but they generally mean paid ads you see after performing a search on one of the major search engines like Google or Bing. However, this world is also comprised of display networks like Google's, which means your ads are showing on websites in their network. Google has Gmail ads as well. In addition, Shopping engines like Amazon and social media channels like Facebook have PPC ad options. Of course, YouTube is the king of video and has PPC ads.
